---

Project Overview

Client: Studio Coppre
Industry: Luxury Home Decor & Handcrafted Artisanal Products
Project Duration: July 2021 – October 2021
Project Type: Rapid SEO Implementation & Organic Growth Strategy

Company Background

Studio Coppre was established in 2014 with a vision to sell high-quality handcrafted items that blend nostalgic craftsmanship with modern aesthetic appeal. Operating primarily within India’s artisanal sector, the company has built its identity around copper as their foundational material and craft.

The brand’s name reflects their core values and material philosophy – copper represents qualities that are natural, intrinsically beautiful, recyclable, and adaptable to evolve with changing design trends. Studio Coppre operates as an online luxury home decor retailer, specializing in copper products while also offering brass and bronze items alongside handwoven home accessories.

Market Position & Challenge Assessment

Competitive Landscape Analysis Studio Coppre operates within a highly competitive market segment dominated by established players including Fab India, Good Earth, Nicobar, and numerous other premium home decor brands. While the company maintained competitive product quality and design standards, their primary weakness was significantly poor organic search performance.

Strategic Recognition Our analysis identified the critical need for a comprehensive SEO strategy built around high-quality content creation. The objective was to help Studio Coppre achieve sustainable long-term exposure, establish authoritative industry presence, generate qualified leads, and optimize conversion pathways for paying customers.

Primary Goal Definition The core mission was to leverage our specialized SEO services to position Studio Coppre’s website on Google’s first page for strategically selected target keywords within the luxury home decor space.

Critical Challenges Identified

Technical Infrastructure Problems

Poor Search Engine Indexation

• Majority of website pages were not indexed by Google
• Pages failing to appear in search engine results pages (SERPs)
• Limited search engine discoverability across all product categories

Keyword Strategy Deficiencies

• Complete absence of SEO-focused keywords for blog content
• Product names lacked search optimization
• Content strategy not aligned with customer search intent
• Missing integration of User Intent + SEO methodology for higher rankings

Technical Performance Issues

• Multiple 404 errors affecting user experience
• Problematic redirect implementations
• Extremely low domain authority rating
• Poor technical SEO foundation

Authority & Content Gaps

Minimal Backlink Profile

• Very low backlink count due to absence of prior SEO efforts
• Limited external website validation and authority signals

Core Keyword Ranking Failures

• Basic product keywords like “copper vase” and “copper bowls” not ranking
• Inability to index for primary brand and product keywords
• Lack of search visibility for fundamental product categories

Strategic Implementation Process

Phase 1: Foundation Building (July 2021)

Comprehensive Keyword Research & Competitive Analysis

• Conducted in-depth analysis of competitor keyword strategies
• Identified high-volume keywords with strong customer search intent
• Developed targeted keyword integration plan across all content types

Technical SEO Optimization

• Created comprehensive XML sitemap ensuring all website links are properly listed
• Implemented strategic Meta Titles and Meta Descriptions with relevant keywords
• Added optimized Alt Tags for all product images
• Resolved 404 errors and redirect issues

Phase 2: Authority Building & Content Enhancement

High-Quality Backlink Development

• Established backlinks from high domain authority websites
• Created valuable blog content to attract natural link acquisition
• Implemented strategic off-page SEO activities

Content Strategy Execution

• Developed SEO-optimized blog content aligned with customer search behavior
• Enhanced product descriptions with targeted keyword integration
• Created educational content establishing industry expertise

Performance Results & Growth Metrics

Rapid Traffic Growth Achievement

Timeline: July 2021 – October 2021
Initial Project Start: July 2021
First Measurable Results: August 2021 (within 2 months)

Google Analytics Performance:

• Demonstrated consistent upward trajectory in user engagement
• Achieved steady monthly visitor growth from baseline to over 8,000 users
• Sustained growth pattern maintained through October 2021

Organic Traffic Generation Success

Traffic Pattern Analysis (July – October 2021):

• July 2021: Minimal baseline traffic
• August 2021: Initial growth momentum with periodic spikes
• September 2021: Sustained growth reaching 450+ daily users
• October 2021: Peak performance achieving 550+ daily users

Keyword Ranking Breakthroughs

Strategic Keyword Success Examples:

“Buy Copper Vases” Achievement:

• Successfully ranked #5 in Google search results
• Competing against established e-commerce platforms
• Generated significant qualified traffic for high-intent purchase keywords

“Copper Online Store” Dominance:

• Achieved #5 ranking position
• Established brand authority for broad category searches
• Enhanced overall brand discoverability

“Kansa Thali” Specialized Success:

• Target keyword with 1,000 monthly search volume (via Ubersuggest)
• Achieved #6 position in SERP within 2 months
• Demonstrated ability to rank for traditional Indian product categories

Overall SEO Performance Metrics

Final Achievement Summary:

• 60+ organic keywords successfully ranking
• 27+ first-page keywords achieved
• 77 On-Page SEO Score (rated as “GREAT”)
• 1,010 monthly organic traffic generation
• 1,328 total organic keywords in database
• 2,569 quality backlinks established

Ranking Improvement Success

• Significant increases in most profitable keywords within one month
• Some keyword phrases improved by up to 30 ranking positions
• Consistent month-over-month growth in search visibility
• Enhanced domain authority and search engine trust signals

Key Strategic Wins & Business Impact

Market Position Enhancement

• Successfully competed against established brands like Fab India and Good Earth
• Achieved first-page rankings for core product categories
• Established Studio Coppre as a discoverable luxury home decor destination

Sustainable Growth Foundation

• Built robust technical SEO infrastructure for long-term success
• Created scalable content strategy framework
• Established high-quality backlink profile supporting continued growth

Customer Acquisition Transformation

• Converted from minimal organic visibility to significant search presence
• Generated qualified traffic for high-intent purchase keywords
• Established multiple touchpoints for customer discovery and engagement

---

Project Success Metrics Summary

• 300%+ increase in monthly organic traffic
• 60+ keywords ranking organically
• 27+ first-page rankings achieved
• #5 ranking for “buy copper vases”
• #6 ranking for “kansa thali” (1,000 search volume)
• 77 on-page SEO score (excellent rating)
• 2,569 high-quality backlinks established
• 1,328 organic keywords in total portfolio

This case study demonstrates the effectiveness of focused SEO strategy in the competitive luxury home decor market, showcasing how systematic technical optimization, strategic keyword targeting, and quality content creation can rapidly transform a brand’s digital presence and customer acquisition capabilities within a 4-month implementation period.

Take Action Now – Your Competitors Already Are

The digital advertising landscape changes rapidly. Businesses that delay implementation lose ground to competitors who act quickly. We help clients launch campaigns within days, not weeks. Our streamlined onboarding process gets ads running while maintaining quality standards. Every day without proper Meta advertising represents lost opportunities and potential customers choosing competitors instead.