How to achieve full score on Google PageSpeed Insights tool? PageSpeed Insights and GT Metrix are two of the most popular web performance tools out there. They produce great results, but what do they actually tell us? You know your site’s performance is optimized when it loads fast in your browser, but what happens when…
The reason that businesses are employing search engine reputation management more often these days is because gossip can spread really quickly around the net and ruin a company’s reputation. If the right kind of people find out what’s going on and read this negative scuttlebutt, these negative comments content to get spread all over the…
Content is king! One of the most important tasks you can do as a website owner is to make sure your content is accurate and first-class. Small things like typos, poor grammar, and inaccurate information can really cause your site to lose its first-class status. If you’re not careful, you might find yourself losing customers,…
Online marketing is supposed to be about getting to know your customer and getting your customer to know you. Nowadays companies are using the internet to advertise to the masses rather than just to their target customers. This is beneficial for some businesses depending on the product but will be just a waste of money…
Importance of Google My Business Profile Every business person would want their brand or product to be displayed almost everywhere or at places where people visit mostly, so in this digitally globalized generation, every business aims for more discoverability in Google. Many of the businesses are well aware that for gaining more discoverability in Google…
Why choose us as your PPC Partner? In 2011 we started out as a specialist PPC Agency managing Google AdWords campaigns and we have been managing campaigns ever since. We are a Google AdWords certified partner and have managed campaigns in a variety of different sectors like travel, healthcare and insurance. Zinai Digital, Digital Marketing…
Website Conversion or Conversion Rate Optimisation (CRO) turns website traffic into sales and creates happier customers. Ask yourself, what or who is your website for? What does your customer do on your site once they arrive? Is their experience frustrating? Can your customer complete the primary purpose for visiting your site in the fastest and…
