Social Media Marketing in Kottayam

Social Media Marketing (SMM) is a type of internet marketing that seeks to gain branding as well as marketing communication goals through the participation in many social media networks. “Social Media” is a short top level term that covers the activities around social interaction, videos, content, images and also audio exposure.

At first social media was just used to create and publish content to promote a business. But nowadays it has to be maintained professionally as people are out there on social media platforms to post any positive and negative experience about the company. A negative review or experience of the company would lead to a loss in customers. Hence it is very important to solve the issues of those customers out on social media so as to show the world how well the company deals with the issues.

Social media marketing is also very important as a majority of the users are out there on the internet engaging with social media platforms and spends a huge amount of time on these platforms. Hence these platforms serve as a very good stage to promote the brand and letting users know about their products and services. More than 50% of social media users use these platforms more than once a day. This means more than half of the subscribers are very active on social media. This shows the engagement of users with social media is very high.

Social media marketing is really an effective way to create a buzz for your website or you can say an effective way to generate traffic to your website. Whenever anyone clicks, it costs you as compare to organic ranking where you do not need to pay for the clicks, you should decide before you start internet marketing. SMM strategy enables you to interact with your audiences; therefore, you have to learn more about their needs. It joins the goals of internet marketing with social media sites like Flickr, YouTube, Digg, MySpace etc.

Importance of a Social Media Marketing

• SMM strategy leads to more and more online talk about your brand. If your message is reaching to your users, then they will definitely spread your message more effectively than tradition methods.
• Social media marketing campaigns bring you a lot of back-links that will have benefits for your ranking in search engines.
• At a fraction of the costs, a comprehensive Social media marketing strategy may provide a partial or full replacement of traditional marketing and advertising.
• Hitting a first page of main social video, bookmark and news sites will send you heavy traffic; almost instantly. It means the traffic should generate momentum in the right direction but it doesn’t mean it will equate to conversions.
• Social media marketing campaigns can be run along side traditional advertising and marketing.
• Maximum people buy a company that others recommend. Influencers and initiators play a major role in the buying process. So, you can reach easily these people with SMM.

Zinai Digital has SMM Experts who are the masters of Social Media Marketing. They use advance Social Media Marketing Servcies to improve your website visibility in Big Social Media sites like Facebook, Twitter, Stumble Upon etc. We create the profile of our clients in Social media Sites and explore their services and products in social media sites with advance Seo Techniques that helps to drive the genuine traffic on websites. Lots of our clients get the benefits of our Social Media Marketing Servcies what we are providing them.

WHY DO YOU NEED A SOCIAL MEDIA AGENCY?

Since there is a huge base of the audience on social media platforms hence it is very important to handle those users with professionalism. As in the case of mishandling it could lead to a decline in the company’s image and loss of customers. While if it used correctly it can be used to promote our brand and eventually increase the sales of our products and services. Some advantages of social media marketing are:

” So, if your website is new or your keywords are highly competitive then it will take time to gain top ranking in the search results and to drive traffic to your website. But don’t worry as SMM is the only answer to your needs. “

We at ZINAI follows a proper 5 step plan to achieve success:

1. STRATEGY

In the first place, we must have a proper strategy before diving into the action. The strategy decides the important factor like: Goals: At this point,, we have to identify the goals of the campaign whether to increase the sales or to build a brand image or to connect with the customers. Platform: At this point, we have look for the social media platform on which we have to be present our brand. In this step, we identify which social platforms are we going to opt for. Type of content: At this place, we have to select the type of content that we will be using in our campaign like posts, pictures, blogs, articles, videos, etc.

2. PLANNING AND PUBLISHING

Planning is very important to publish on social media because publishing is very simple on social media. But it is very important to plan all the things before publishing and the content should be ready before posting.

3. LISTENING AND ENGAGEMENT WITH USERS

As the brand grows on social media, the conversation about your business and brand also increases. People will comment and talk about your brand without even letting you know. So you will have to monitor social media conversations about your brand. If you encounter a positive comment then it will delight you, otherwise, you can offer support and correct a situation before it gets worse.

4. ANALYTICS

Along the way on the social media marketing journey, you will have to check timely the status and the effect of your marketing campaign. This is done by the tools provided with social media platforms.

5. ADVERTISING

Lastly you can opt for advertisements on social media platform when you have enough funds for the advertisement campaign so as to get even more traffic than organic one.